Common Types of Digital Marketing Digital marketing is the 21st century brand of advertising of brands/products delivered through digital channels, such as search engines, websites, social media, email, and mobile apps. In the Internet, we can see these kinds of digital marketing. Paid search or pay-per-click (PPC) advertising refers to the ads or “sponsored result” located on the top or side of a search engine results page, which, as an advertiser, you pay when you ad is clicked or you can tailor your PPC ads to appear when specific search terms are entered in the search engine results page, which is supposed to be targeted to a particular audience. Advertisements that appear when a person is searching for a particular keyword or term are identified as PPC ads. The search engine optimization (SEO) is an indirect form of digital marketing, which, if you have a website, optimizes the content, technical set up, and reach of your website so that your pages appear at the top of search engine result for a specific set of keyword terms, where the ultimate goal is to attract visitors to your website when they search for products, services, or information that are related to your business.
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Content marketing is another indirect form of digital marketing, which is the fuel that drives the digital marketing activities, in the sense that it helps your business ads get noticed in social media and it gives you something of value to offer customers in emails and paid search ads. It is all about creating clever content that is relevant to your audience, letting them see your website as a valuable source of information.
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Social media is the most influential form of digital marketing, because it gets global exposure, where you can have millions or more viewers, depending on how you can engage your audience with your ads content, such that if they find it interesting, they may likely share your ads to others, which in effect will gather more audience on your social media accounts, and they may eventually end up as your prospective customers. In social media, as a form of digital marketing, it’s not just enough to just post on your social media account, you must weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. Even if email marketing is the quickest and most direct way to reach customers with critical information, for email campaigns to succeed, they must be trustworthy, relevant, conversational, strategic, and must be coordinated across channels. Due to the constant use and proximity of mobile devices to its owners, the opportunity for mobile marketing to enter into mobile devices is incredibly important, such that there are many ways to market on mobile devices, SMS and MMS to in-app marketing, the key factor is to determine the right method to market your business.