As an e-commerce store owner, you want the best design and the friendliest user experience for your site if you’re going to rake in income to the tune of the big box stores like Amazon and the likes.
Dare to Streamline some shopper experience from visit to purchase through to checkout and delivery and see how much more income it can drive to your store. Successful e-commerce sites are attractive, well-ranked in search engines, unique and grab the attention of a visitor from the first glance.
There are core points you need to focus on to improve customer interaction in your e-commerce store.
Reviews and Comments Drive purchases— be “social proof.”
Most, if not all of us almost certainly check reviews and comments whenever the go window or actual shopping over the internet. This is because you want a product that has gained the confidence of a good number of users. That’s is how big E-commerce stores have managed to keep up with the competition.
Studies show that 70 percent of online consumers look at a product review to determine whether or not they will make a purchase. It is therefore essential to include a reviews and comments area on your site where customers can rate and offer suggestions on services and products.
Offer Unswerving Customer Support
Sometimes we experience hitches at some point in the ecommerce process, and while to err is human, to offer the buyer exceptional customer care is divine to your web-based store.
Unswerving customer support is important in gaining shopper confidence knowing they will be assisted when they need help.
Every online store should have these on their customer support area
• Company physical address
• Mail address
Live chat features should also be considered because they offer a modern experience and closer and fast customer interaction.
A Hassle-free Return Policy
Having a clear and concise return policy is efficient in dealing with problems that can arise during delivery. Buyers need to know that they will be eased of the burden of loss when they are not satisfied by the authenticity of a product. The return policy should be clear and helpful to both the buyer and you the site owner.
What’s your brand’s story?
Once your website is optimized in all dimensions to offer the best user experience, the task is to inform the prospects about the site and what product or service it deals with— and that’s where blog posts and your company’s story comes in.
A consistent blogging presence and advertising your company’s narrative is essential in letting visitors and followers learn about your store and its goals. It is crucial to hold up your brand to pull more traffic for your store.
Author Bio: As the FAM account executive, Michael Hollis has funded millions by using merchant loans. His experience and extensive knowledge of the industry has made him finance expert at First American Merchant.